To cope up with the technological evolution taking place in the contemporary corporate environment, it has become important for every organization to embrace digitization. Joseph Cianciotto underlines that the chief digital officer is the core senior executive present in an organization who focuses on driving growth in the company with the help of digitization of data. Mr. Cianciotto had served as a chief digital officer in a renowned New York based firm for more than a decade and therefore is quite well-versed with the importance of this role in an organization.
Joseph Cianciotto discusses the important duties of chief digital officers
The need for creative digital solutions in business has augmented considerably over the last decade or so. Modern organizations require a proper and systematic digitization plan that can help them to reinvent their processes, promote consistency and improve the overall quality of their operations. JosephCianciotto mentions that chief digital officers are the professionals who are responsible for identifying all the potential areas in a business that can be digitized. He also mentions that the role and responsibilities of such professionals constantly change to an extent, with the evolution of data or digital trends. Mr. Cianciotto’s extensive experience as a chief digital officer, as well as his expertise in digital strategy has provided him with quite valuable insights about this role in the industry. Some of the common responsibilities of these professionals in the contemporary corporate world include:
- Both creating and executing digital strategies that can help in promoting and growing brand loyalty on diverse social networks
- Identifying the important influencers belonging to an industry, and subsequently empowering those individuals with the necessary tools to promote corporate and branding
- Create digital strategies that can help in the development of new revenue streams
- Staying up-to-date with the latest and the most advanced IT innovations taking place in the industry, so as to formulate fresh digital strategies
Most chief digital officers have a certain level of technical know-how and marketing prowess, which helps them to do their job perfectly. Joseph Cianciotto himself has worked with many New York based advertising agencies, and has developed skills in the domain of digital strategy and SEO, which ultimately made him a good candidate for the position of a chief digital officer. The role of chief digital officers is especially important when it comes to the sphere of advertising and marketing. One of their key duties includes converting traditional marketing assets to their advanced, digital variants by using diverse online tools and technological solutions.
Chief digital officers commonly work on creating digital strategies for web-based marketing, mobile apps, and social media. These professionals make effective use of digital media and marketing for the purpose of furthering the goal, vision, and mission of a company. They have the knowledge and skills needed to map the digital assets of a company into strategic goals. These professionals additionally ensure that all the digital strategies followed by a firm are used to promote the voice, vibe, and principles of the brand